The Competition Bureau has provided five articles to celebrate Canadian Innovation Week 2023.
Canadian innovators are playing a crucial role in advancing the country’s transition to a greener and more sustainable future.
However, some companies engage in a practice known as greenwashing, which can mislead consumers into thinking that a product or service is more environmentally friendly than it actually is.
A global review led by the International Consumer Protection and Enforcement Network found that 40% of green claims made online could be misleading consumers.
If you’re working on innovative solutions for a greener planet, it’s important to ensure that your environmental claims are truthful and supported by evidence. That’s why it’s crucial to comply with deceptive marketing rules and avoid making false or unsupported claims.
If you believe that a business may have made a false, misleading or unsupported environmental claim, don’t hesitate to report it to us!
By holding companies accountable for making false or misleading environmental claims, the Bureau protect fair competition and helps consumers truly shop green.
By The Competition Bureau
The Competition Bureau is an independent law enforcement agency that protects and promotes competition in Canada.